On Technical Writing Requirements:

"At Hackmamba, we say all technical writers have to be engineers, either front end, back end, full stack, DevOps, AI and ML, but they have to be engineers."

— William Imoh [06:36 - 07:17]

In this week's episode of It's Marketing's Fault, I had the pleasure of speaking with William Imoh, the founder and CEO of Hackmamba. William's unique blend of experience as a software engineer, product manager, and technical writer has given him a remarkable perspective on creating content that truly resonates with developers.

Episode Highlights:

• Here are some unique insights from our conversation with William:
  • The Role of Engineers in Content Creation: William emphasizes that all technical writers at Hackmamba are engineers, ensuring that the content is both accurate and relatable to the developer audience.
  • Objective Content Evaluation: He discusses the importance of being objective when comparing products, even when it means acknowledging competitors’ strengths, to build trust and credibility.
  • Intent-Based Documentation: William introduces the concept of tailoring documentation to the mental state of the developer, whether they’re learning, building, or seeking quick references.
  • Challenges in Documentation Across Regions: He highlights how the need for documentation varies by region, with some areas prioritizing it more due to their business models.
  • Building Relationships with Potential Clients: William shares his approach to nurturing relationships with companies that aren’t ready for Hackmamba’s services yet, ensuring they know where to turn when the need arises.

Why You Should Listen:

William and Hackmamba are not just writers, they are engineers who write for engineers. Don't miss this opportunity to learn from one of the best in the field.

Don’t forget to:

• Share your thoughts in the comments.
• Pass this on to someone who could benefit from these insights.
• Listen to “It’s Marketing’s Fault” for more enlightening conversations!

Tune In Now:

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Till next time!

--Eric Rutherford

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