If you are leveraging a podcast for your business, make sure to have an email list to go along with it. Use your podcast to point to your email list so you can have this kind of communication with customers and listeners because while podcasts build trust, they don't do a good job of allowing for feedback.

That's why I think this week's episode of "It's Marketing's Fault" really matters for podcasters as we dive into the world of email marketing with Josh Kropkof, co-founder and CEO of The Email Agency and host of The Email Revolution podcast.

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💥Check this out! ⤵️

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"The most effective marketing you can do with email is to build a relationship by consistently being an authority in whatever your space is."

— Josh Kropkof [08:21 → 08:30]

🎙️ Episode Highlights:

• Building Two-Way Conversations: Josh shares invaluable insights on transforming your email marketing strategy from a one-way broadcast to an engaging, two-way conversation. Learn how to use audience replies to generate fresh content and build rapport.
• Debunking Email Myths: Is email marketing dead? Josh tackles this common misconception and explains why email remains the most effective direct marketing channel.
• Frequency and Consistency: Discover the right balance between sending too many emails and not enough. Josh compares email marketing to running a YouTube channel or a radio show, emphasizing the importance of showing up consistently.
• Variety in Content: From heavily designed emails to plain text messages, Josh discusses the importance of variety in your email campaigns to keep your audience engaged.
• Personality-Driven Content: Learn how to inject personality into your emails, even if you’re a large corporation. Josh shares real-world examples of brands that successfully use personal stories to connect with their audience.
• Conversion-Focused Design: Understand the principles of designing emails that convert. Josh explains the importance of having a clear call to action and avoiding the pitfalls of overly complex email designs.

Don’t forget to:

• Share your thoughts in the comments.
• Pass this on to someone who could benefit from these insights.
• Listen to “It’s Marketing’s Fault” for more enlightening conversations!

Tune In Now:

You can listen to the full episode on our website or on your favorite podcast platform.

Till next time!

P.S. There may be an affiliate link or two lurking in the email. Don't worry, they're harmless and don't cost you anything if you use them.

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