1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep
Empowering Long-Tail Podcast Monetization
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Imagine going back ten years or 20 years, and the only way to search the Internet was by the meta title and meta description of web pages. Search would be rubbish. And so that's kind of what we're left with today, kind of 20 years after that analogy in podcasts." — Joe Tannorella [00:02:45 → 00:03:14] In this episode of “It’s Marketing’s Fault,” we dive into the innovative world of podcast research and media monitoring with the co-founders of Pod Engine, Joe Tannorella and Luke Belbina. B2B Pod Con - Tickets Now on Sale!Don't miss out on the premiere B2B podcast conference of 2024 this November. Check out the speaker lineup and buy your ticket today!
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Eric Rutherford
1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep
Ever find yourself staring at your podcast guest, thinking, “Okay, now what do I ask?” Same. Some people have a natural gift for keeping conversations flowing and peeling back the layers of a topic. If that’s you, congrats—you’re living the dream. For the rest of us mere mortals, follow-up questions are a skill we have to build. Personally, I get so wrapped up in what the guest is saying that when they stop, my brain goes blank. And let’s face it, “Uh… cool… so…” isn’t exactly a smooth...
Did you know that 80% of a podcast’s success happens before you even hit record? The secret? Preparation. The more you understand your guest—their background, expertise, and interests—the better the connection you can establish for an engaging interview. Today, I’m sharing two simple yet powerful prep strategies to make sure you and your guest are fully aligned, so you can lay the foundation for a memorable conversation. Option 1: The Separate Prep Call Imagine breaking the ice with your...
On Technical Writing Requirements: "At Hackmamba, we say all technical writers have to be engineers, either front end, back end, full stack, DevOps, AI and ML, but they have to be engineers." — William Imoh [06:36 - 07:17] In this week's episode of It's Marketing's Fault, I had the pleasure of speaking with William Imoh, the founder and CEO of Hackmamba. William's unique blend of experience as a software engineer, product manager, and technical writer has given him a remarkable perspective on...