On Creating Emotional Connections in B2B:

"In B2B, we forget the human side to the work that we're doing. We focus very much on just the work and forget that in order for us to have a human connection, we have to talk about something other than the product or the service that you have so that I can connect to you as a person."

— Rita Richa [21:30 → 21:50]

In this episode, I sit down with the dynamic Rita Richa, founder and executive producer of Reignite Media, and host of the “Bippity Boppity Business” podcast.

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You spoke. We listened and made adjustments to make this conference better fit your goals. Check out the updated pricing for the premiere B2B podcast conference of 2024 this November. Check out the speaker lineup and buy your ticket today!​

Episode Highlights:

🚀The Importance of Process: Rita emphasizes the significance of having a solid process in place before diving into strategy. She shares insights on how a well-defined process can enhance productivity and ensure seamless implementation of new ideas.

🎥 Video in Podcasting: The transition from audio-only to video podcasts can be challenging. Rita discusses the nuances of maintaining presence and engagement on camera, and how these elements can build trust and draw in your audience.

🤗 Creating Emotional Connections: Learn how to infuse your content with emotion and storytelling to make it memorable and impactful. Rita shares her approach to turning seemingly mundane business topics into compelling narratives that resonate with listeners.

📃Practical Tips for Podcasters: From starting with simple scripts to practicing delivery, Rita offers practical advice for both new and seasoned podcasters. She also highlights the importance of consistency and the role of editing in producing high-quality content.

💪The Power of Follow-Up: The conversation doesn’t end when the recording stops. Rita shares strategies for maintaining relationships with podcast guests and turning them into potential clients or collaborators.

Don’t forget to:

• Share your thoughts in the comments.
• Pass this on to someone who could benefit from these insights.
• Listen to “It’s Marketing’s Fault” for more enlightening conversations!

Tune In Now:

You can listen to the full episode on our website or on your favorite podcast platform.

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Till next time!

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