1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep
Overcome Objections with Podcasts
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Inbound and outbound sales are a challenge. Once you find someone who might be a fit for your company's services, you will still run into objections. This is a woeful example of outbound going wrong. I sent a DM to a Sales VP asking what challenges their sales teams and marketing teams faced, especially in terms of how they communicate. No pitch, just a question. He replied back that I didn't do my homework because he doesn't have a sales team. Oops. 🫣 Not my brightest moment. This was an uncommon objection I was not expecting. Often though, there are a handful of objections I may encounter. I am guessing with you can easily recite three to five of the most common objections your customers face without thinking hard at all. You can probably rattle off the objection and a three or four responses to those objections. Ah, yet there is one hindrance--a fly in the ointment--it requires your time to share these with potential customers. One recommendation I share with B2B companies is to create podcast episodes addressing their most common customer objections. Make them available for their sales teams to send to potential customers either instead of or along with one-pagers or other sales collateral. The customer can listen to it on their own time AND it will build trust far better than any one-pager you can send to them. Now What?How would you use this idea in your company? Reply back and let me know your thoughts as well as any improvements you would suggest. P.S. B2B Pod Con this November. Tickets go on sale next week. Don't miss it! P.P.S. I help companies work through the "it depends" situations to craft a customized process to scale. If your company is wanting more from your current process, you can select a time to discuss how we can do that for you. _____________________ If you would like to see other editions of Podcast Prep, you can access them here. ______________________
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Eric Rutherford
1400+ subscribers each Tuesday learn how to be a better podcast host and guest through Podcast Prep
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