Ever find yourself staring at your podcast guest, thinking, “Okay, now what do I ask?” Same. Some people have a natural gift for keeping conversations flowing and peeling back the layers of a topic. If that’s you, congrats—you’re living the dream. For the rest of us mere mortals, follow-up questions are a skill we have to build. Personally, I get so wrapped up in what the guest is saying that when they stop, my brain goes blank. And let’s face it, “Uh… cool… so…” isn’t exactly a smooth...
about 2 months ago • 3 min read
Did you know that 80% of a podcast’s success happens before you even hit record? The secret? Preparation. The more you understand your guest—their background, expertise, and interests—the better the connection you can establish for an engaging interview. Today, I’m sharing two simple yet powerful prep strategies to make sure you and your guest are fully aligned, so you can lay the foundation for a memorable conversation. Option 1: The Separate Prep Call Imagine breaking the ice with your...
2 months ago • 2 min read
On Technical Writing Requirements: "At Hackmamba, we say all technical writers have to be engineers, either front end, back end, full stack, DevOps, AI and ML, but they have to be engineers." — William Imoh [06:36 - 07:17] In this week's episode of It's Marketing's Fault, I had the pleasure of speaking with William Imoh, the founder and CEO of Hackmamba. William's unique blend of experience as a software engineer, product manager, and technical writer has given him a remarkable perspective on...
2 months ago • 1 min read
Have you ever started listening to a podcast and thought, "Why does this matter?" Or maybe even, "How is this relevant?" Picture this: the host kicks off with, “Tell me about yourself.” What follows is a meandering journey through the guest’s favorite childhood cartoons and a random story about how Toucan Sam from Fruit Loops cereal inspired them to take up sailing. Sound familiar? 😅 We've all been there! That first question is crucial. It sets the tone for the entire podcast, shaping the...
2 months ago • 1 min read
On the Evolution of Marketing: "40% of advertisers on Meta today have tested running ads where the destination of the ad is a chatbot." — Nick Martin [00:14:11 → 00:14:20] In this week's episode of "It's Marketing's Fault", Nick Martin, co-founder of Direcqt, joins me for a conversation about the transformative world of AI in marketing. 🎯Don't miss this! 🚀 Leadfeeder Know who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com/try (sponsored) Episode...
4 months ago • 1 min read
"When you find yourself losing money, losing people, and losing your mind... most of the time, what people don't realize is a lot of problems end up being operational." — Sonja Narvaez [00:16:18 → 00:16:30] In this week's episode of "It's Marketing's Fault", Sonia Narvaez, the founder of Operation Qol and the chief ops optimizer for service-based companies. Sonja is also the host of the "Talk Nerdy to Me" podcast. 🎯Don't miss this! 🚀 Leadfeeder Know who’s coming to your website, convert more...
5 months ago • 1 min read
If you are leveraging a podcast for your business, make sure to have an email list to go along with it. Use your podcast to point to your email list so you can have this kind of communication with customers and listeners because while podcasts build trust, they don't do a good job of allowing for feedback. That's why I think this week's episode of "It's Marketing's Fault" really matters for podcasters as we dive into the world of email marketing with Josh Kropkof, co-founder and CEO of The...
5 months ago • 1 min read
On Creating Emotional Connections in B2B: "In B2B, we forget the human side to the work that we're doing. We focus very much on just the work and forget that in order for us to have a human connection, we have to talk about something other than the product or the service that you have so that I can connect to you as a person." — Rita Richa [21:30 → 21:50] In this episode, I sit down with the dynamic Rita Richa, founder and executive producer of Reignite Media, and host of the “Bippity Boppity...
5 months ago • 1 min read
Imagine going back ten years or 20 years, and the only way to search the Internet was by the meta title and meta description of web pages. Search would be rubbish. And so that's kind of what we're left with today, kind of 20 years after that analogy in podcasts." — Joe Tannorella [00:02:45 → 00:03:14] In this episode of “It’s Marketing’s Fault,” we dive into the innovative world of podcast research and media monitoring with the co-founders of Pod Engine, Joe Tannorella and Luke Belbina. B2B...
5 months ago • 1 min read
Inbound and outbound sales are a challenge. Once you find someone who might be a fit for your company's services, you will still run into objections. This is a woeful example of outbound going wrong. I sent a DM to a Sales VP asking what challenges their sales teams and marketing teams faced, especially in terms of how they communicate. No pitch, just a question. He replied back that I didn't do my homework because he doesn't have a sales team. Oops. 🫣 Not my brightest moment. This was an...
6 months ago • 1 min read